Forget about your success for a minute.
How well you, your organization or your business are doing this minute — or how badly — really doesn’t matter.
It’s the next minute that counts. And where your customer is headed.
Because your customers can move faster than you.
And they are. With the help of technology. The digital access and digital experiences your customers and clients now have are empowering them in new ways, changing how they choose and buy and setting their expectations ever higher.
That’s why IOLITE calls this a customer-driven marketplace.
Your awareness, responsiveness and agility with respect to your customers is more important than ever. As well as understanding how to make your customers successful.
Customer Success is a measure of the overall impact your product or service has on your customer’s life — how successful you help make them at achieving their goals.
It also refers to a new strategic model that addresses the rapid changes in technology being experienced by all of us — from the local to the global — and their effects on consumer behavior, customer relationships and the marketplace. And why companies like American Express, Adobe, Lands’ End, and SAP are creating senior management positions dedicated to optimize customer success.
IOLITE identifies Three Driving Principals for Customer Success:
- You, your product and service, are what makes you stand out and attract customers.
- Your success comes with your customer’s success.
- You must deliver fast and frequent value to achieve and maintain customer success.
“IOLITE was the driver in turning our business around
— the principles really worked.”
We welcome hearing from you.
Whether for our consulting services, workshops, or just to see what we think.
Please put us on your schedule.
1 (215) 668-7870