Growth Engineers

We’re Growth Engineers

 

We’re the people to turn to when marketing and sales aren’t giving you the results you want.

Our clients come to us for something more. As growth engineers, we approach your business and goals for growth the same way an engineer approaches a challenge: with discipline, know-how and ingenuity. That may mean a strategy tune-up, examination of your business gears and sales engine, and possibly some retooling. Importantly, we bring everything back in alignment with the most important figure in your business, your Customer. We examine your organization and its commercial abilities, how they function in relation to your customers and how you can improve your delivery of customer success to them. Our experience shows that a focus on engineering customer rather than business “success” will yield more impact and improve your bottom line.

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ERIKA HOVLAND
Managing Director

Erika has more than fifteen years experience in sales, marketing, project management and customer service. She founded IOLITE Growth Consulting and is its Managing Director.

Erika advises businesses and organizations on development, market entry and growth.  Client engagements span industries such as health & wellness, digital solutions, retail apparel, recruiting, professional services, diagnostics and IT services in the United States, France and the United Kingdom.As the previous Product Director of a pharmaceutical brand for a Fortune 500 company, Erika received top tier awards for excellence in marketing, and led her team to reach sales of more than $500 million.  She also served as Promotion Manager for an anti-depressant that reached market leadership position with more than $2 billion in annual sales.

Erika also teaches undergraduate courses in marketing as Adjunct Faculty at Temple University.  She has a Bachelors of Science from the University of Minnesota and a MBA from Temple University.

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MARK WILSON
Managing Director

With 20 years experience of bringing brands to life and life to brands, Mark joined IOLITE as a director in 2013. Breadth of experience plays a large role in what Mark brings to any project.

Mark has worked across a full range of media—from traditional to digital and mobile; understands both mass and strategically-targeted marketing; has worked with small businesses, NGOs and large corporations; and has managed budgets from $10K to $10MM. He has served as the VP, Management Supervisor for a full-service New York advertising and PR agency and has helped develop award-winning communications for both the White House Office of National Drug Control Policy and US Census.

Mark takes a big-picture approach to understanding people, businesses and issues informed by global experience and having lived and worked in New York, London, Santiago, Washington DC and Philadelphia. He attended the University of Pennsylvania, where he received a dual degrees in History of Art and Economics.